Refined Makeup Primer+ for Healthy Skin

From the brand, IT Cosmetics creates problem-solving, skin-loving, and confidence-building products developed with insights from plastic surgeons and dermatologists. Founder Jamie Kern Lima's personal beauty concerns, including sparse brows and redness, inspired her to partner with experts to develop the brand's offerings.

IT Cosmetics' range includes a variety of complexion favorites, eye and brow essentials, and visibly smoother and softer lips, among other products. Customers can find their perfect CC+ Cream, layer sunscreen under makeup, and discover complexion favorites by visiting the store.

The brand's mission is to empower everyone to feel their most beautiful through its products, actions, and belief that all individuals are beautiful and deserve to feel confident. Since 2011, IT Cosmetics has donated more than 40 million dollars in product to the Look Good Feel Better program.

Whether it's makeup or skincare, every IT Cosmetics formula is made with skin-loving ingredients that nourish all skin types. The brand's problem-solving products are developed with plastic surgeons' insights and dermatologists' expertise in ingredients and skincare.

IT Cosmetics' story reflects the founder's personal journey and the brand's commitment to creating solutions for beauty concerns. By partnering with medical professionals, the brand aims to empower customers to feel their most confident and beautiful selves.

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