Vegan Makeup Base Primer for Flawless Skin

The W7 brand was founded in 2002 in London, England, with the aim of providing everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline of "Who Will You Be Today?" encourages experimentation and self-expression with no limitations, making it inclusive and open to all – from beginners and teens to adults and makeup enthusiasts.

W7 products are 100% cruelty-free, with none of the products being tested on animals. The brand's best-selling products include the Pore Minimizing Makeup Primer, which glides over the skin to minimize pores, blemishes, and imperfections, creating an even-looking, smooth skin surface for makeup. The primer's clear, light formula blends easily, providing a naturally beautiful, shine-free complexion and making makeup easy to apply, stay in place, and look great for longer, reducing the appearance of fine lines.

To use the Pore Minimizing Makeup Primer, apply it after moisturizer and before your foundation or base. Use a pea-sized amount and gently work it into your skin with your fingertips until it covers your face evenly, then buff your foundation on top. The primer is designed to be safe for sensitive skin and is ideal for women and teens of all ages who love high-quality cosmetics.

In addition to the Pore Minimizing Makeup Primer, W7 offers a range of other cruelty-free, vegan products, including the Pressed Pigment Cruelty-Free Vegan Eyeshadow and the Cream Contour Kit. The Pressed Pigment Cruelty-Free Vegan Eyeshadow provides a high-quality, pigmented formula that is easy to apply and blend, while the Cream Contour Kit offers a professional-quality, buildable, and blendable contour that can be customized to suit individual skin tones and preferences.

W7 Cosmetics are designed in London by professionals, ensuring that the products are of the highest quality and suitable for a wide range of users. Whether you're a makeup beginner or a seasoned pro, W7 has something to offer, with its commitment to cruelty-free, high-quality, and affordable cosmetics that empower self-expression and experimentation.

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